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Professional Association & society

Website Development

custom facebook web design

Running a professional association or society involves a lot of administration which translates into high operational costs.

However this can be significantly reduced by employing online software integrated within your website to automate key activities: Event Booking & Payment, Event registration, Attendance record, ticket scanning, CPD certificate issuing, membership management, membership fee payment.

Professional society website software

Recent Web Design Achievements

Nomination for Web Agency of the year 2013

Irish web design awards
We're really happy to have five of our project this year nominated for a Web Award this year. It's our third consecutive year in Ireland's most respected web design & development competition and four of the five have made it through to the semi-final stage Web Design Awards 2013
Web design awards 2013.. read more

Specialist Web Design Services

Instant one page website

Online Shopping.
(Mobile & Desktop)

We create fully PCI compliant  mobile friendly online retail websites to get you selling your products to international customers.
shopping cart web design

Software as a service

Web Apps.
(Mobile & Desktop)

Whether you need to develop custom web software for your business or you have the next big Internet idea, Active Online can help you achieve your vision. Web App Design

Take a quick look at some of the work we have recently completed:-  web design, shopping  and web application development:-

Customer Website
BEACON Face & Dermatology
Customer Website
VIS24.DE Roll Up Displays
Customer Website
DIAGEO Intranet Extranet Design
Customer Website
WoodiesDIY Video Website
Newsletter Design


Web Design

Web 2.0 embodies the new wave of change in web design

web design example - bookmeetingroom.comThere is a lot of discussion about 'Web 2.0' design these days and like every new Internet buzzword there are as many different opinions of what it encompasses. If we go back to the source; a discussion between Tim O'Reilly and Dale Dougherty (O'Reilly Media) their take was that it applied a set of principles around interactivity, rich user experience and customer functionality that appeared on many leading web developments after the ‘Dot Bomb’ in the 1990’s.

Web 2.0 web design consists therefore of a number of interrelated components, from visitor-driven content, to the adoption of new technology approaches to web site design and web application interfaces. These have combined to shift the way we perceive and use the web. Until the Web 2.0 movement emerged, the web was primarily an information resource, as well as a free network we could leverage to send email or connect our networks together. Web 2.0 brought another dimension of functional services to the Internet i.e. Search engines, blogs and social media etc. and this helped the web to move up to another level entirely. Now the web is an entirely more interesting place where you can avail of free software, be entertained and connect socially as well as remaining a (mostly) free information resource.

Sample website - mortgages and loansMany aspects of the Web 2.0 movement are being eagerly adopted by the business world. For example business blogs are a must for companies wishing to communicate directly with their customers or prospects in a less formal manner. Wikis are finding their way into the mix as functional applications upon which to build and maintain company knowledgebase. Even Twitter the latest social networking phenomenon is bring used by serious business to communicate product improvements, network outages, release notes quickly and efficiently to customers who need this information as quickly as possible.

Of course we can’t discuss Web 2.0 without mentioning graphic design and web layout. The Web 2.o ‘look’ has designers adopting a simpler approach to layout, rendering, colouring and text placement. Design fashions catch on quickly, and the new wave of web 2.0 look and feel can be seen even on formal company websites without these companies necessarily providing any web 2.0 implementation under the hood.

Here are some common Web 2.0 Design element that are being adopted to create the Web 2.0 look and feel

  • distinct web page layouts, using rounded corners and drop shadows and other carefully controlled architectural features
  • simplified layout and navigation design with reduced levels of text content often with tabbed navigation clues.
  • bold and fresh colours and generous use of white spaces often graduated.
  • incorporation of small embellishments, graphic icons or other design bulleting to attract the eye to important actions.
  • over-sized text both in headers and body copy.

Are you considering
a Web Site Redesign?

The first thing to consider is your target audience, would a Web redesign help you communicate your message to your web visitors easier? Would a more conservative but re-styled corporate design be more in order?

For many technology companies, providing a fresh look often helps to communicate their marketing goals in a simpler more easily understood manner. Reducing available space for text content can also be beneficial in that more customer focussed marketing messages are required and often work better than large pages of dry text.

Web 2.0 design techniques can be employed very effectively where applications or forms are embedded within websites, making them easier to engage with and easier to use.

If you do decide to pick up on the Web 2.0 look, why not also consider adopting some Web 2.0 type functional elements also. For example integrating an ‘expert opinion’ or ‘Industry News’ blog, publishing news, updates and announcements using RSS, Adding a 'rate-my-service feature; or a discussion forum for customer care. These Web 2.0 feature can lead to greater function and visitor interaction, but also add to the depth of your web service to customers over time.

Marketing focussed
Web design

According to Forrester Research, many Web sites focus is not as market aware as it should be, and this can be the difference between making strong online sales and failing completely.
web design

Rather than ensuring the customer’s needs are met quickly and efficiently, many get bogged down in operational issues or organisational turf wars. To avoid that scenario, the Forrester research recommends designers build customer profiles or 'Personas' based on real-life users and how they interact with the website. Here are four key criteria for building successful customer profiles:

Base web design on real world research.

Some companies think they know what their customers want and need from their e-commerce site and design to those requirements only. But Forrester says it’s better to base customer profiles on solid research and in-depth interviews with real customers.

Format web copy like a narrative.

This means to make sure your customer profile tells a real-world story. A professional woman's needs and expectations when buying beauty treatments online differ markedly from a recent college graduate's needs when performing the same task. Successful customer profiles include data on motivation, goals and behaviour.

Put web design into channel context.

Include insights into how your potential customers use the e-commerce channel, where they use it and when they opt for other channels, such as brick-and-mortar stores or phone-based sales channels. (shoes, clothes etc).

Personalise your web site design.

Well researched customer profiles come across as real people with real needs. It's more difficult to get lost in turf wars and the sales needs of the business when faced with the a 'real' customer trying to make a purchase on your site.

Search Engine Promotion & Search Engine Optimisation Techniques that work

SEO - Search Engine Optimisation

Search Engine Promotion practices that can potentially deliver traffic as well as improved placement in search results revolve around creating long lasting one-way back links from highly respected authority sites and those with good page-rank.

  • Submit your site to ‘hand-edited’ web directories.
  • Write and submit articles to the major article websites and bloggers.
  • Write comments on blogs or forums that are related to your business/service/product.
  • Engage in social book marking and voting.
  • Write testimonials for your vendors service providers to publish for you.
  • Get one way links from your business partners!
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