• Keyword Research
• Search Engine Optimisation SEO
• Search Engine Promotion SEP
• Search Engine Advertising
• Email Marketing & Newsletters
• Website Traffic Analysis
• Internet Marketing

   

 

Internet Marketing

We do everything to make a real connection with your online market.

Internet Marketing

With consumers and businesses alike using the internet as a starting point for researching their next purchase or discovering new vendors, it is has become a necessity to have a website that is promoted well in this primary advertising channel.

Promoting your company on the Internet requires a different approach to more traditional off-line marketing/advertising campaigns.  Internet audiences (searchers) generally are more impatient, require information very fast, and need to  engage effectively and emotionally with your website. With bounce rates running on average at 65% for typical business websites it is apparent that visitors leave quickly if they cannot find what they need on your website.

Active Online provides response-driven online marketing services for companies that want to establish a successful online presence. Services Include:-.

Search Engine advertising can deliver qualified traffic instantly  and begin delivering revenue to your business within a few days.  Generally search engine advertising is offered as a pay-per-click service.  The most popular search engine in Ireland is Google.ie, which operates a pay-per-click sponsored link advertising program under the brand " Google Adwords".
read more on Google Adwords campaign Set-up      

We believe in a particular kind of online communication. It relies on clear thinking, honest direct messages and creative vision.  By building our websites using CSS & HTML /  XHTML we ensure websites designed for our clients are fully W3C compliant and optimised for search engines (focussing on Google.ie) to a high standard.
read more on optimised web design

Search Engine Promotion or Web site Promotion

Our strategy here is to focus on the Web marketing and online communication needs of the small to medium sised company. Within this market our objective is to generate sales leads for our customers. In many cases, we find a simple solution often returns the best results. Our aim is that every customer will see a demonstrable return from their Internet investment..
read more on search engine promotion

 

Some customers we provide Internet Marketing services to include:-