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No matter how often you
submit a web site to search engines, if it isn't
optimised it won't rank well. Simply repeating
keywords in your meta tags is not enough to
achieve high rankings in the top search engines.
Search engines today use
more and more complex rules in the qualification
of web sites. Furthermore, competition has
increased dramatically for those top positions
which means that achieving high ranking now
requires good intelligence, skill, experience and,
above all constant monitoring and adjustment.
Home page optimisation
Search engines consider the 'Home page' the most
important page in your web site. Detailed and
carefully optimisation of this page is necessary
to ensure a high ranking for your targeted
key-word set. Search engines also use the Home
page to 'spider' the complete web-site so it is
important that the Home page links to all
important secondary pages.
Gateway Pages
Gateway pages can be created, using specifically
selected domain names. Gateway pages are in fact
additional 'Home pages', and can effectively
double the traffic to a web-site if optimised
carefully. Any number of gateway pages can be
created with carefully focussed keyword sets to
enhance search engine rankings.
Optimisation of additional pages
Web site pages that focus on individual products
or services should also be optimised to enhance
rankings for a particular service by using a
focussed key-word set.
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