Case
Study - Ireland's newest Mortgage and Home
Loans Portal
Mortgage
& Home Loan Business
With a serious intent to provide good mortgage
information and a more open dynamic market
empowering mortgage seekers and borrowers to
access the best mortgage and home loan deals on
the market,
Mortgages & Loans approached
Active Online exploring options for Internet
Business development.
After completing a business process, marketing
analysis and specification design in conjunction with
Mortgages & Loans,
Active Online put in place a comprehensive program
for online business development focussing on the
following key subjects:-
01. Business Strategy Development
02. Application Specification Development
03. Professional Branding & GUI Graphic design
04. Site layout to W3C standards utilising CSS and
Web 2.0 techniques
05. Content Research & Copywriting
06. Interactive Service Application Development &
Deployment
07. Monetisation Strategies, Implementation and
e-Commerce
08. Search Engine Optimisation & Search Engine
Promotion
09. Search Engine Marketing (Google Adwords)
and
10. Extended Business Development and Operations
Management
Active Online provided a complete turnkey service
for this major project delivering a comprehensive solution
that exceeded the initial specification and
operational requirement,
while at the same time delivering value for money.
Our Brief from Mortgages & Loans
As a
busy organisation we (Mortgages & Loans) did not have the
bandwidth or resources internally to focus on the
development of this Internet initiative
Having decided to push forward, we require to outsource the entire process from
copywriting, through development, deployment and
into operations to a proven and trusted partner to
realise our business objectives within a faster
time-frame. How can you help?.
The Solution Active Online
provided a professional and creative design
service, User Interface development and additional
dynamic (multimedia) elements to assist overcome
any perceived learning curve in new visitors.
Core application specifications were developed
closely aligned with key business processes to
provide a seamless experience to users and
minimise administration overhead by fully
automating back-office processes with the
application.
The primary focus of the website is to provide a
service to borrowers (Mortgage and Home Loan
seekers) such that they can publish their
requirement anonymously online for the attention
of registered Mortgage brokers/Lenders and
Mortgage providers. Ease of use by both
borrowers and providers was a priority and through
the use of Web 2.0 (AJAX) technology this was
achieved.
An integrated billing and invoicing system
including integrated content management solution was
also provided to simplify administration and
operations.
A comprehensive Internet Marketing campaign is
currently underway.