Search Engine Advertising
Advertising directly in the search engines
One of the most accessible and direct ways of advertising your business or website is through search engine advertising programmes. Search engines generally display two sets of search results:- sponsored listings and organic/natural listings. With sponsored listings or PPC (pay-per-click advertising), advertisers pay for each click to their website from a displayed advert. The natural search listings are usually derived by a search engine's algorithm ordered by 'importance' and 'relevancy'.
Pay Per Click Advertising (PPC)
PPC Advertising is a type of online marketing where advertisers elect to pay a search engine provider a fee every time one of the search engines users users clicks on their ad. The major search engines;- i.e.. Google and Yahoo provide their own CPC programme (Google Adwords, Yahoo Search Marketing) their most popular advertising method.
Pay-Per-Click (PPC) advertising is a powerful method of online
advertising, allowing advertisers to market their business directly to their
target audience (people searching for your products or services) in a highly
controllable fashion. No other advertising channel offers the same flexibility
Adverts can be targeted by location (down to County or City). What time your advert is displayed and on what day is also accurately controllable. Advertising campaigns can be started, paused or stopped as required. comprehensive statistics and reporting is available to help you establish ROI figures within weeks or days.
You will receive a daily / weekly report - showing the number of visitors to your website by keyword, search engine, number of clicks and cost.
The higher you bid the higher you will appear in the search results. Click here to learn more
Google Adwords set-up and Management
Active Online currently has two Google Adwords Specialists who can assist you set-up your Adwords account to ensure that a maximum of long-tail keywords are inserted and that your CPC bidding is optimised to deliver the lowest Cost-Per-Click and maximised traffic for your advertising budget. Active will also set-up and integrate Google Analytics with your Adwords account to provide the best performance evaluation and monitoring possible for your account.
Google AdWords is the biggest and most popular online advertising
network available in Ireland, reaching over 85% of all Irish Internet users
Yahoo Search Marketing
Targeting International Markets? While Google has alead in most
International Markets, what do you do when you need more traffic.?
There are many other options that can be examines, including other major
search engines not aligned with Google. e.g. Yahoo. Yahoo has links whith
many secont tier search engines, directories and major traffic websites. By
using Yahoo Search Marketing services you can reach out to a wider audience.