Facial Cosmetic Surgery - aboutface.ie

Case Study

About Face - Facial Plastic Surgery

Having a website that does not perform (generates new business enquiries) is a problem suffered by over 80% of all small to medium enterprises the world over. Often it is a case of having false expectations. You can have the best looking website in the business, however, that alone is no guarantee that it will generate significant new business.

The missing element:- Internet Marketing.

Mr. Kambiz Golchin of 'About Face Clinic', one of Irelands leading cosmetic surgeries contacted Active Online as a result of seeing a competitor appearing consistantly near the top or on the top of Google results pages for services relating to his industry.

A audit of the existing Aboutface.ie website revealed sub-optimum optimisation practices within an older table based design. Recommending a re-design using CSS Active Online were contracted to rebuild the website and optimise it for maximum ranking potential in Google.ie.

With a re-build underway the opportunity was taken to refresh the look-and-feel as well as adjust the logical layout and provide a more intuitive navigation experience for visitors. Simple mechanisms to encourage enquiry generation were added. (prominent phone number placement, simple enquiry/callback forms on all pages).

A current Search Engine Promotion campaign is underway with early impact already visible from relaunch in November 2008.

See where Aboutface.ie ranks for the following key phrases:

mini lift, otoplasty, cheek implants, cosmetic beauty treatments, rhinoplasty, wrinkle relaxer, wrinkle filler, botox training, botox courses