| |
activeonline
brings you a half-day
presentation on Internet lead generation.
Evaluate your online promotional actions by
attending this seminar and identify
methods of delivering a return on your
investment. |
Q. Is your web site
delivering sufficient sales leads for your
company?
Q. What kind of return on investment are
you getting from your Internet presence?
Q. Do you need knowledge, tips and tools to
help deliver value from your site?
WHAT ARE THE BENEFITS OF
ATTENDING THIS SEMINAR?
1. Access to professional internet
marketing experience
2. Knowledge of relevant marketing tactics,
tools and techniques
3. Identification of key issues when
developing an online marketing campaign
4. Answers to your specific questions
WHAT'S ON THE AGENDA?
|
09.00 - 09.30 |
Registration & Coffee |
|
09.30 - 09.35 |
Welcome address, introduction and
explanation of the day's objectives |
|
09.35 - 10.20 |
Internet lead generation:
context,situation analysis and objective
setting
• Internet marketing concepts and
terminology
• Internet marketing activities:
explanations, strengths and weaknesses
• Identifying desired outcomes:
Establishing achievable objectives |
|
10.25 - 11.10 |
Getting the visitors to your site
• A look a online target marketing
• Selecting appropriate marketing activities
& media:
What's the most effective for your business?
• Now what happens? Once activities are
selected,
How do you execute? Converting visitors to sales
• Matching objectives to conversion tactics
• Selecting conversion tactics. Which are
the most appropriate?
• Converting the visitor - executing the
conversion
• Maximising customer lifetime value online |
|
11.10 - 11.35 |
Coffee Break |
|
11.40 - 13.00 |
Case studies
• Real worked examples
• What delivered for other companies?
Different firms, different industries, varied tactics.
Brainstorm - Whiteboard
session.
• Leave with ideas to investigate or put
into use right away! |
| |
Lunch |
MATHERIALS
You will receive a CD with a collection
of materials for further reading.
The presentations will also be included.
WHO SHOULD ATTEND?
Managers responsible for lead generation
• Managing directors
• Marketing managers
• Sales managers
• Marketing staff with Internet responsibility
TIMING & VENUE
Active Online
training facility, Dublin. (every second month)
enquire and the next available date will be
forwarded to you.
FEE
Euro
€
495
|
|
-
Fill in the form across
and press submit or
-
Fax this form completed to
01 868 9545
-
Call Active Online on 01
838 0878
-
Post a completed form to:-
Brian Harte, Active Online
Ltd,
Units 1-3, Manor Street
Business Park, Dublin 7
|
|
|
|
|
