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:: Your Web Site - Your 24 hour sales channel
For
small companies in Ireland, web design can
often be seen as unnecessary expenditure. However, for
SMEs in particular, a
professionally produced web site
coupled with search engine promotion can
provide a substantial contribution to your sales
efforts.
The most important point is that
your web
site must serve your
business development needs"
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Firstly, your overall web design should be
of a high enough quality to ensure that your
company is presented as an established and
credible organisation.
A professionally produced design using XHTML & CSS
to W3C quality standards is highly recommended for maximum
impact.
Secondly, your web design must be
streamlined and optimised to allow your customers
(visitors) to travel the critical path to
conversion as easily as possible.
Conversion occurs, when a visitor to your web site
performs a task such as completing an enquiry form
or using your contact details to phone your
company.
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